Levi’s partnered with us to find the face of their new Line 8 collection. 3 finalists were chosen from over 3,000 entries and put to the public via the brand's social channels to choose the winner. The launch was covered by i-D, Elle, Vogue, Glamour and InStyle, and in three weeks attracted more than 200,000 followers on Social Media.
Missguided broke into the US in July 2015 through their ‘Babes of Missguided’ initiative, led by Feels. Receiving more than 1,000 entries in the first week, a creative director from San Diego was selected to style and shoot looks that were featured across the brands online channels. The campaign was covered by WWD and The Financial Times.
John Varvatos approached Feels to run a branded lifestyle campaign, sourcing and introducing an emerging rock band. The Feels A&R team scoped out 2,000 entrants and saw 200 live performances. The winners, Lost in Venice, were announced in Music Week wearing John Varvatos and launched their debut video inclusive of a live performance with 300+ VIP's.
Cult footwear brand Jeffrey Campbell collaborated with Feels on their SS16 campaign to discover an androgynous male model for their LA shoot. The casting had over 2,500 entries via the Feels app, reaching over 8 million on social. NYC based model Philip Errico was discovered, who fit their brief for an undiscovered and distinctive face.
Hype worked with Feels to expand their socials through an influencer activation and integrated collaboration. 5 ambassadors were discovered for a Hype shoot, and 50 runners up were gifted limited edition Hype x Feels t-shirts to produce ongoing content. We also held a party in Shoreditch with over 600 VIP's, consisting of live music and t-shirt printing.
To celebrate the launch of travel journal ‘Do Big Small Things,’ Urban Outfitters offered their fans the trip of a lifetime on a Ganges river cruise with G Adventures. The campaign generated 2,300 entries of users wearing Urban Outfitters in just two weeks; showing how they find adventure, providing an abundance of high quality UGC.
boohoo collaborated with Feels to find a face for their Christmas campaign. Out of 1,800 entries, Feels & boohoo selected 12 entrants for castings held in Manchester and London. The winner was then featured across their website and online channels as well as featuring in their #WEAREUS TV Campaign. 4 additional girls were also discovered for ongoing projects.
Cult brand Brandy Melville was looking to establish a strong European following by expanding their #brandyeu crew. Feels discovered micro influencers to represent the brand in Paris and London. The chosen girls produce ongoing content for Brandy Melville and are regularly featured on the brand’s social media, helping to grow their EU channels by 20%.
In order to capitalise on the global popularity of Swedish brand Happy Socks, we leveraged their #HappinessEverywhere campaign by searching for a brand ambassador. Influencers needed to showcase what drives them; their passions, loves and lifestyle, and the chosen ambassador shot key pieces from the collection in her ‘happy place’.